Businesses around the world have become increasingly cautious to ensure that they legally hold exclusive rights to their brand which may otherwise be replicated. One of the most significant complexities that may arise for businesses is the misrepresentation of your business by unscrupulous elements. This is where a registered trademark can help not just minimize the aforementioned risks but completely eliminate them.
At Nazım & Co, we understand the importance of your brand and business identity and hence we offer our full support in helping you safeguard your brand and identity through our targeted trademark registration services. Our experience in registering trademarks both locally and internationally is extensive. Our expertise in this area stems from our deep rooted understanding of the law and legal procedures. Thereby we help our clients get their trademarks registered quickly, efficiently and cost effectively.
By definition, “a trademark refers to a word, a phrase, a design, a symbol or a slogan that is used to distinguish a product from those of competitors”. Trademark law serves as a means to protect the public from misrepresentation of the brand identity by other vendors of similar products or services. Trademarks are granted specific to jurisdictions and in the event that a company fails to protect its identity and intellectual property actively, it may lose the exclusive right of a trademark.
Example: In a landmark case, New York based Hilton group of hotels and resorts, lost the exclusive trademark because they had not registered their trademarks in the jurisdiction before a local started a local resort named “Hiltone” and registered it as a trademark.
We help you prevent situations like these which can severely endanger the profitability and the goodwill enjoyed by the business.
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